Maintaining Good Customer Relations
As your business grows and evolves, and if things outside your control change, it is important to engage with your visitors to keep them informed. You might, for example, start receiving a number of email or phone enquiries that could be better handled by adding the question and answer to a Frequently Asked Questions page. Perhaps you are at the stage where you’ve decided to send out a regular newsletter, or announce special offers on social media.
We can help with html news letters and setting up your forms to send to MailChimp or similar newsletter managment software.
Feeding Spiders is a good form of Marketing
Search engines love fresh content. Regularly adding blog posts to your web site can help your search engine rankings. You can link to your blog posts from your social media accounts or pull posts from your social media accounts into your web site.
It is a good idea to have a content management plan where you schedule new posts and archive those that are no longer relevant. As well as being good seo, it also makes your site feel cared for.
We can help design graphics for your social media accounts on request.
Routine Maintenance
WordPress does require updating whenever a new version of a plugin, theme or WordPress itself becomes available. Good site maintenance is essential. Updates fix bugs and patch security holes when they are discovered so you should keep your site backed up and updated.
Security is an important consideration with WordPress. Websites we build are set to alert you (or us if you’ve elected for our concierge services) so you can update manually. Backing up before and after updates is advised. Even with timely updates, security monitoring is still advised.