Web Design Basics
A good website is distinguished by strong branding, useful information/products/services and, in most cases, illustrative images.
A profitable website is one that customers/clients are drawn to explore further.
There are some boring and ugly websites that make a ton of money because they provide useful tools or information. If you are selling goods or services however you will need to give visitors a reason to choose you.
How much does a website cost?
It depends on the work, experience and skill involved. You can build your own website for free on Wix or similar platforms.
The more time and thought you put in to planning your website the cheaper it will be.
On this website you will find the information you need to do a lot of the work yourself.
Time-rich but cash-poor, you can save a lot of money by:
- Creating your own brand board using free software.
- Researching your customers and competitors.
- Thinking long and hard about the best words to optimise for the search engines.
- Writing great content that visitors will appreciate.
- Taking unique and interesting photos.
- Networking with non-competing but complementary businesses.
- Preparing spreadsheets to upload products if you have a large inventory
- Working on the best flowchart for your contact forms.
- Planning social media and newsletter content in advance.
- Organising your images and content for maximum search engine potential.
- Fitting your content into an off-the-peg template
- Managing your own website backups, security and updates.
- Learning about managing website content.
- Posting on social media.
Cash-rich but time-poor, you can save a lot of time and money by:
- Scheduling a discovery meeting with your web designer/developer.
- Paying people to get the necessary assets in place.
- Working on the best flowchart for your contact forms.
- Buying the recommended tools.